Philips
This project was developed for Philips Saudi Arabia as part of the company’s collaboration with the Kingdom of Saudi Arabia to transform and modernize the country’s public healthcare system.
Philips developed an advanced medical connectivity solution to connect 44,595 hospital beds across 291 hospitals, all managed through a single national command center in Saudi Arabia.
Our role in this project involved creating a full animation to explain this system. This animation was presented directly to the Saudi Minister of Health at the 2025 Global Health Exhibition in Riyadh, and was seen by over 130,000 attendees, resulting in a significant increase in qualified partnership inquiries.
We led the creative direction from concept to final delivery, combining graphic design and 3D to ensure that every element of the animation aligned with the brand’s essence and the product’s storytelling. We handled every stage of the creative process, including concept development, brand perception and visual design, 3D modeling, UV mapping, texturing, 2D and 3D animation, set design, lighting, special effects (FX), rendering, motion graphics, and post-production.